adbusting

Recently, I got yet another email from Adbusters in my inbox. Normally this is merely inconvenient, since I’ve unsubscribed from them at least three times, and delete it. But something about the subject line pulled me in and I opened it to see this:

Screen Shot 2013-12-15 at 8.51.16 PM

I’m livid. A major aim of Adbusters is to educate Americans about when they’re being manipulated by advertising — so important that busting the Ad industry is right in their name. It’s a great goal, and Adbusters does many other great things: they organized Buy Nothing Day, and promote Buy Nothing Christmas.

But here’s the thing: you don’t get to boycott Christmas, and then use the same holiday to fund-raise for yourself.

You don’t get to condemn Santa and then use him to pull in cash (and I’m not even a fan of Santa).

You don’t get to convince me to not spend money, and then ask me for money.

You don’t get to tell me to not spend money specifically on gifts that my family wants, and then ask me to spend money to give them a gift of your product (let’s not pretend that this magazine is anything other than product sold for profit, no different from the book my father-in-law wants or the Cosmo magazine my sister reads).

You don’t get to wish me a “corpo-free holiday” at the end of the email from “everyone at Adbusters”– itself a corporation! Does size alone determine whether a corporation is worthy of my dollars (indeed, worthy of existence) or not? What is the tipping point? Is it measured in dollars or employees? WorldVision is huge and does lots of good; Adbusters maybe tiny, but without integrity.

There is so much bullshit here. Buy Nothing for Christmas, sure, but certainly don’t buy into a manipulative a deceitful Adbusters. At least be honest about what you’re doing, corpo–it’s what you want from Kraft and Phillip Morris.

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One thought on “adbusting

  1. katyhancock says:

    Wow I was all for their message until they slipped in that last line. Really, they’re just like everyone else

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